Blog Posts – Edge

Blog Posts

To make the optimisations that matter, your influencer campaign needs accurate, detailed and flexible reporting.

It’s no secret that data helps us make more informed decisions. The very ‘best’ data can help us make the most informed decisions. But how can you know when you’ve found good data, and why is it so elusive?

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The Power of Using Micro and Nano Influencers at Scale.

Nano influencers are content creators on social media with a following between 1000 to 10,000 followers. What makes them stand out from celebrity influencers is their incredibly high engagement rates, between 7 and 10%. Who are nano influencers?  At Edge, we believe that everyone is an influencer. You could be uploading a post of yourself… Continue reading The Power of Using Micro and Nano Influencers at Scale.

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The future of the economy? Everyone is an influencer.

Creators are rewarded by the brands they love for authentic content that performs. The future of work is here. Accelerated by COVID, content creators have become the latest and most genuine form of media distribution.  Influencers are now production studios. Armed with high definition camera phones, quality sound, and drones, enabling them to produce quality… Continue reading The future of the economy? Everyone is an influencer.

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A New Era for Influencer Marketing.

Edge has a fresh new look and a launch campaign that challenges the way B2B brands speak to their customers. For those who’ve followed us this past year, you’ve probably noticed we look a little different. Those who have just joined our community; welcome were so thrilled to have you along for the ride! We’re… Continue reading A New Era for Influencer Marketing.

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