A New Era for Influencer Marketing. – Edge

A New Era for Influencer Marketing.

Edge has a fresh new look and a launch campaign that challenges the way B2B brands speak to their customers. For those who’ve followed us this past year, you’ve probably noticed we look a little different. Those who have just joined our community; welcome were so thrilled to have you along for the ride! We’re… Continue reading A New Era for Influencer Marketing.

#UnleashThePower: A New Era For Influencer Marketing

Edge has a fresh new look and a launch campaign that challenges the way B2B brands speak to their customers.

For those who’ve followed us this past year, you’ve probably noticed we look a little different. Those who have just joined our community; welcome were so thrilled to have you along for the ride! We’re Edge, a revolutionary new influencer marketing platform, and the revolution starts with our launch. 

As creators ourselves, we’re passionate about influencer marketing; but we know all too well the headaches that plague brands, agencies, and influencers, managing and scaling campaigns and measuring ROI. Edge is our response to those headaches. With our influencer analytics platform, Edge Analytics, we’re bringing the industry up-to-date by giving you unprecedented transparency and accountability for your campaigns. Our aim for the Edge platform was to be smart, fast, and easy to use for our customers, taking the hassle out of campaign reporting. An analytics tool that is AI-powered and enables marketers to put data at the center of their processes and decision-making.

Forever gone are the days of vanity metrics such as reach, impressions, follows, and likes. Using Edge, you can track real metrics that matter, including engagement rate, cost per conversion, and ROI. See the reach, impressions, and engagement of all your influencers and their content across Instagram, Youtube, and Twitch. The best part, Edge Analytics does this automatically, all in one place. 

Working with our creative agency, Aurora, we’ve created a launch campaign to tell our founding story and vision. It’s a cinematic tale filled with nods to the pop culture we love – focusing on the vision of our three founders, Adam Whyte, David Yarnton, Scott Hiett, and their motivation to create Edge. Never wanting to follow the crowd, our brand launch film rejects the B2B infomercial style used by most of our competitors, aligning perfectly with our mission to be the world’s most progressive, diverse, and data-powered company. 

Hear our CEO and Co-Founder, Adam Whyte’s, thoughts on our launch and new look. 

“Our dual ambitions at Edge are to build industry-leading influencer technology and to be the best company in the world to work for. We have been working for more than 12 months to build our platform and our culture. The whole team has worked long and hard to ensure we take the market by storm. We hope you’ll agree that our new brand is both friendly and futuristic – just like our technology – easy and powerful. Thanks for all the hard work you’ve put in Edgies!”

commented Adam Whyte, CEO and Co-Founder Edge. 

Help us spread the word about Edge, share the film let us know what you think. If you’d like to see the platform for yourself, you can book a demo with us here. Our launch is revolutionary, but we aren’t stopping here; we’ve seen the future of influencer marketing and its Edgy. 

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