Interview with Malph Minns of Strive Sponsorship

Malph Minns is the founder of Strive Sponsorship. Strive offers evidence based and insight led sponsorship, marketing and brand consultancy services to brands, rights holders, agencies and investors. In this EdgeCast we talk to Malph about how best to support rights holders in esports and connect brands to the industry. We also talk about the misconceptions brands have about esports and the path to pro.