New Team Members – Investor / Marketing Advisor

By Mike Barnes

June 10, 2019

What is the news?

Edge are pleased to announce that Adrian Webb has joined the company as an investor and Marketing Advisor.

Adrian retired from 25 years in senior roles with big brand financial services companies following the successful flotation of esure Group plc in 2013 where he served as Head of Marketing and Communications on the executive team under Sir Peter Wood. Prior to esure he held roles at Virgin and Direct Line Group. Adrian is a investor/adviser or director of over a dozen tech start-ups including Liverpool-based Gas Tag, who won the Lloyds Bank National Business Award for Best New Business in the UK in 2018. He serves as Chairman of leading London marketing group, Lab and regularly speaks on the use of psychology, behavioural economics and neuroscience in marketing.

Adam Whyte, Founder and Edge CEO says, “Adrian Webb is exactly the sort of early-stage investor that every highly-scalable tech startup wants. Adrian’s background in digital marketing allows us to lean on him for advice on how to scale our product quickly and how to reach targeted customer groups. Adrian has invested in early-stage businesses and mentored them to successful, big exits. He has floated a company publicly and occupies a number of non-executive positions. Furthermore, Adrian is an excellent cultural fit for Edge, providing insightful information into the psychology of user behaviour as well as being an esports evangelist and backer of this growth industry. Welcome aboard, Adrian.

Adrian said about joining Edge, “The esports world is a bit like the wild west when it comes to contracts and the exchange of value between players, brands and organisers. I believe that Edge has a recipe that can fundamentally improve the landscape for all the parties. We have a top class team and exceptional commitment to the end users who are not best served by the status quo.

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What is Edge? Edge is excited to announce the launch of their technology platform that uses smart contracts to automate contractual obligations and payments, and circumvent legal disputes for the gaming and esports ecosystem.

Edge started as a leading esports agency and consultancy based in London, United Kingdom. Edge has been connecting gamers, teams, leagues and brands and bringing new esports & gaming IP to market since inception in May 2018.