Last updated:28th October 2019
Edge Esports Limited (“Edge”, “we”, “our” or “us”) respect the privacy of our customers. This Privacy Notice describes how we, as a “data controller”, collect and use personal data about you through your use of this website (the “Website”), and your rights in relation to this data.
Personal data we collect
“Personal data” means information (or a combination of information) that can reasonably allow you to be identified.
When you contact us via the Website, request to book a demo, or complete one of our surveys, we may collect your name, email and company information together with any additional information, comments, or questions you provide.
How we use your personal data and the legal basis for this
We may use your personal data for the purposes set out in the table below. We have also set out our “legal basis” for each of these uses.
Our legal basis for use
Responding to your requests and enquiries
We process your personal data to identify you, and to respond to you to comply with your requests and enquiries made the Website
This is so we can comply with your pre-contractual requests
We may use your personal data to build a profile about you and place you into particular marketing segments in order to understand your preferences better and to appropriately personalise the marketing messages we send to you
It is in our legitimate interest to provide more relevant and interesting advertising messages. Where necessary, we will obtain your consent before sending such marketing messages
Complying with our obligations
We may process your personal data to comply with legal or regulatory requirements, for example, carry out fraud prevention checks
This is so we can comply with our legal obligations
We may also anonymise your personal data in such a way that you may not reasonably be re-identified by us or any other company, and may use this anonymised information for any other purpose.
Cookies we use
We use browser cookies and similar technologies to collect and store certain information when you access or interact with the Website. A cookie is a small text file which is sent by a website, accepted by a web browser and then placed on your hard drive. This allows the Website to recognise your visit from those of other users of the Website. We use the following cookies: 
- Functionality Cookies: This cookie is used to identify your browser as you access the Website. It is a session cookie, which means the cookie is deleted when you leave the Website. It is a necessary part of the website software and is used to let the server know which users are on the Website at any given time and make certain parts of the Website easier to use.
- Performance Cookies / Google Analytics: These cookies are used to collect information about how visitors use our Website. The cookies collect information in an anonymous form, including the number of visitors to the Website. We use the information to analyse our users’ browsing patterns so that we can improve the Website.
- Social media and advertising cookies: Third party advertising cookies collect information to help better tailor advertising to your interests, both within and beyond our Website. Refusing these cookies may result in seeing advertising that is not as relevant to you or you not being able to link effectively with social networks and/or not allowing you to share content on social media.
By using the Website, you agree that we can store and access the above cookies on your device.
You may refuse to accept cookies by altering the settings on your internet browser. For further information about how to do so, please follow the instructions provided by your browser which are usually located within the “Help”, “Tools” or “Edit” sections, or see www.allaboutcookies.org.
Please note that if you adjust your internet browser settings to refuse the setting of cookies, you may be unable to access or use fully certain parts or functionality of the Website.
How and when we may share your personal data
We may share your personal data with the following categories of third parties in the following circumstances:
- Service providers: We may share your personal data with our service providers and business partners that provide business services for us for the purposes set out above, including our hosting and technology providers and our CRM (Customer Relationship Management) provider.
- Where required by law or regulation: We may share your personal data with law enforcement agencies, regulators, courts, other government authorities or other third parties where we believe necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights or the rights of any third party.
- In the context of a transaction: We may share your personal data with potential transaction partners, service providers, advisors, and other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell or transfer all or a portion of our assets or business.
- Third-party sites
The Website may contain links to third-party sites. We do not control these third-party sites and are not responsible for the personal data you may provide them or how they may use it.
International data transfers
Your personal data may be transferred to, stored, and processed in a country that is not regarded as providing the same level of protection for personal data as the laws of your home country.
Where we have transferred your data to such countries, we have put in place appropriate safeguards (such as contractual commitments) in accordance with applicable legal requirements to provide adequate protections for your personal data. For more information on the appropriate safeguards we have in place and to obtain a copy of such safeguards, please contact us at [firstname.lastname@example.org].
Your rights over your personal data
Direct marketing opt-out
You can unsubscribe or opt-out of receiving marketing communications from us by clicking the [“Unsubscribe”] link at the bottom of any email from us.
You have certain legal rights regarding the personal data we hold about you. For example, subject to applicable laws, you can ask us:
- Right of access: to see what personal data we hold about you;
- Right to erasure: to erase your personal data;
- Right to data portability: to receive your personal data in a structured, commonly used and machine readable format, or for us to port your personal data to another data controller; and
- Right to restrict processing: to restrict our use of your personal data.
Please note that we will likely require additional information from you in order to honour your requests.
If you would like to exercise any of these rights, send us an email at [email@example.com]. The website of the Information Commissioner’s Office (“ICO”), available at https://ico.org.uk/, includes additional information you may find helpful in order to understand to your rights under applicable data protection laws.
We encourage you to contact us at [firstname.lastname@example.org] to update or correct your information if it changes or if the personal data we hold about you is inaccurate. Where you have provided your consent to any use of your personal data, you can use this email address to withdraw this consent at any time.
We recognise the special obligation to protect personal data of children. Children under 16 years of age should not access our site.
Information security and storage
We implement security measures designed to safeguard and maintain the integrity and confidentiality of your personal data. We evaluate and update these measures on a reasonable basis. However, no information system can be completely secure, so we cannot guarantee the absolute security of your personal data.
We keep your personal data for as long as we have a relationship with you. When deciding how long to keep your personal data after our relationship with you has ended, we take into account our legal obligations. We may also retain records to investigate or defend against potential legal claims.
Edge Esports Limited is the “data controller” responsible for the personal data we collect and process. We are registered with the ICO with number ZA553337. Our registered address is at Church House Binfield Road, Shurlock Row, Reading, Berkshire, England, RG10 0QJ.
If you have questions or concerns regarding the way in which your personal data has been used, please contact [email@example.com].
We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy. If, however, you believe that we have not been able to assist with your complaint or concern, you may have the right to make a complaint to the ICO or the data protection authority of your country of residence.
Changes to this notice
We may modify or update this Privacy Notice from time to time on notice to you by posting the amended terms on the Website. If we make any revisions that materially change the ways in which we process your personal data, we will notify you of these changes before applying them to that personal data.